CrossFit Jax

90-Day Retention

New member engagement program

A defined first-90-days sequence designed to move a new member from first impression → social connection → measurable progress → belonging. Kept separate from the events calendar so it doesn't get lost in event logistics — this is about the individual new member's journey, not a gym-wide event.

Phase 1: Foundation (Days 0–14)

Day	Touchpoint	Purpose
Day 0	Welcome + facility walkthrough; add to CFJ thread; photo for "new member" board	First impression, remove friction
Day 1–2	Personally introduce new member to 2–3 existing members in class	First social connection
Day 3–5	Text/call check-in: soreness, questions, confidence level	Catch early doubt before a no-show
Day 7	1-week milestone: PR bell or shout-out	Immediate recognition, reinforce habit
Day 10–14	Invite to nearest social/community event	Move from transactional to belonging

Phase 2: Integration (Days 15–45)

Day	Touchpoint	Purpose
Day 15–21	Goal-setting conversation; baseline metrics logged	Personalize the journey
Day 30	30-day milestone recognition; attendance check	Reinforce consistency
Day 30–45	Pair with an accountability buddy	Peer accountability
Day 45	Mid-point check-in	Surface friction early
Day 45–60	Invite to a Hero WOD with scaling offered	Introduce CFJ culture

Phase 3: Belonging (Days 46–90)

Day	Touchpoint	Purpose
Day 60	60-day milestone + benchmark re-test	Show measurable progress
Day 60–75	Ask for a small community contribution	Shift from consumer to contributor
Day 80	Retention conversation	Proactive retention
Day 90	90-Day Graduation	Close the loop

Key question: who owns the tracker and the touchpoints? The program only works if one person is accountable for seeing the sequence through.

Marching Orders — fill in at meeting

Decision Point	Answer	Owner	Due
Move forward / revise / table?
Overall program owner
Tracker owner
Weekly review cadence

How This Connects to the Events Calendar

A new member starting in September gets their first social invite right around Disco FNL.
A new member starting in October is naturally introduced to CFJ families at Trunk or Treat.
CHAD and the Holiday Party become the Day 45–60 and Day 80–90 "belonging" touchpoints for members in that cohort, with scaled/team options making Hero WODs accessible on day one.