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CrossFit Jax

Marketing — New Members

Lead generation, guest outreach, and social content
New-Member Lead Funnel

The events calendar already does most of the acquisition work — this page pulls the marketing pieces of that together in one place instead of leaving them scattered across each month's page.

The flow: Trunk or Treat (public event, QR giveaway) → Bring-a-Friend Week (the easy next step for anyone who showed interest) → personal follow-up (the part that actually converts).
Bring-a-Friend Week — Nov 2–8

Already part of CFJ culture. Sequenced right after Trunk or Treat so non-member adults who came out for Halloween have a natural next step, rather than being asked to commit to CrossFit cold.

Marching Orders — fill in at meeting
Decision PointAnswerOwnerDue
Guest rules
Registration process
Intro / scaling expectations
Follow-up owner
Guest Outreach Skeleton

A simple structure members can follow to invite someone — keep it social, not salesy. Built originally for CHAD, but works for any event.

  1. Who: think of one person who'd genuinely enjoy or respect the event, even if they've never done CrossFit.
  2. The ask: name the event, why it matters, and that there's a scaled/team option — they don't have to be "ready."
  3. The logistics: give them the time, tell them what to wear, mention if coffee/food is included.
  4. The follow-up: after the event, invite them to the next low-pressure thing on the calendar.
Volunteer Recruitment Email Template

Generic on purpose — swap the bracketed pieces for whatever event needs hands (decorating, day-of stations, potluck coordination, etc.).

Subject: Can you help make [Event] happen? 🙌

Hey [Name],

You're one of the people I thought of first for this — [Event] is coming up on [Date], and I could use a hand.

Specifically looking for:

– [Task 1, e.g. "someone to decorate a trunk / help with setup the night before"]
– [Task 2, e.g. "a few members to run stations day-of"]

Doesn't need to be a big commitment — even an hour helps. Let me know what works and I'll get you the details.

Thanks for being part of what makes this place what it is.

Draft Instagram Captions (@cfjax voice)

Matched to how @cfjax already posts: short, plain, high-energy, first names over hashtags, one or two emoji max, community photo does the talking. Swap in real names/details before posting.

Disco Friday Night Lights — Save the Date
Post ~2–3 weeks out

DISCO FRIDAY NIGHT LIGHTS IS BACK! 🪩

Mark your calendar — Sept 25, regular class times end early and we're turning the gym into a disco.

Partner WOD, 70s gear encouraged, prizes for Best Dressed and Best Team Name, food right after.

Bring a partner or we'll pair you up. See you on the floor!

CFJ Trunk or Treat — Announcement
Post ~4–6 weeks out

CFJ TRUNK OR TREAT 🎃

Sat, Oct 31, right after the Costume WOD — open to the whole CFJ family, and bring your friends and neighbors too!

Decorate a trunk, walk the kids through, and stick around for music, food, costume contests and games.

Members: want to decorate a trunk? Comment below or grab us at the gym.

CHAD1000X — Announcement
Post ~4–6 weeks out

CHAD1000X IS COMING 🇺🇸

Sat, Nov 14 — heats all morning, individual and team options, coffee before and food after.

This one means something. Sign up for your heat, scaled or full — just come move with us.

CFJ Holiday Party + Awards — Announcement
Post ~6–8 weeks out

CFJ HOLIDAY PARTY 🥂

Dec 12 at [LOCATION] — no workout, just us. Bring your spouse/partner, we've got food, drinks, music and this year's awards.

RSVP by [DATE] so we can get a headcount — details in the link in bio.

CFJ Member Spotlight (template, monthly)
Post 2x/month

MEMBER SPOTLIGHT: [NAME] 🌟

How long have you been at CFJ? [ANSWER]

What's something you're proud of accomplishing here? [ANSWER]

Something people might not know about you? [ANSWER]

This is what CFJ is all about — congrats, [NAME]!